USPS Catalog Insights Promotion Video
USPS promotions expert William Anderson shares tips for taking advantage of the USPS Catalog Insights promo.
William Anderson
November 20, 2025
Inklings
Direct marketing tips, insights, and how-tos.
2026 USPS Postal Promotions Registration is Underway
Registration periods for several of the 2026 USPS Postal Promotions have begun. These promotions present a meaningful postage savings for direct-mail marketers. Since many
William Anderson
November 19, 2025
Automation and Programmatic Direct Mail for Real-Time Relevance at Scale
Programmatic direct mail is transforming addressable marketing by combining the speed and precision of digital with the impact of print. Powered by real-time data,
SG360
November 12, 2025
sg360° Releases New Guide Helping Marketers Seamlessly Integrate Direct Mail Into Omnichannel Campaigns
sg360°’s new guide shows marketers how to seamlessly integrate direct mail into their omnichannel campaigns to add a tangible, trusted experience to the customer
Michael McCormick
October 30, 2025
Omnichannel Direct Mail Integration – Core Components of Making it Work
Direct mail is most powerful when it’s not standing alone. It works best as part of a connected, cross-channel experience. Let’s explore the core
Michael McCormick
October 29, 2025
What is the Halo Effect and How Does it Impact Marketing?
The Halo Effect helps small efforts, like upgrading a direct mail envelope, generate outsized impact. That’s especially powerful in direct mail, with its greater
Michael McCormick
October 9, 2025
The Basics of Omnichannel Direct Mail
Omnichannel direct mail: see how direct mail pairs with email, social, digital display and search to increase campaign results and enhance brand trust. Easy
Michael McCormick
October 6, 2025
Secure Your Q4 Paper Now: Supplies Tightening Fast
The paper market is facing significant challenges approaching Q4 2025. It is highly recommended that you secure your paper order before supply decreases and
Michael McCormick
September 26, 2025
Black Friday Marketing Strategy: Direct Mail & Omnichannel Wins
Uncover hidden buyers with a smarter Black Friday marketing strategy. Learn how Black Friday direct mail fuels data-driven, omnichannel Black Friday campaigns
Michael McCormick
September 24, 2025
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