USPS Rates Increase January 2024 + New Incentives/Promotions
Are you taking advantage of every opportunity to bolster your direct mail ROI against future postage rate adjustments?
William Anderson
January 17, 2024
Inklings
Direct marketing tips, insights, and how-tos.
Postal Strategy & 2024 Outlook On-Demand Video
Learn about the impact of the 2024 postage increase, discover readily available tactics to significantly save on postage, get details on qualifying for NEW
Michael McCormick
December 15, 2023
USPS Finalizes New 2024 Incentives for High-Volume Mailers
The USPS has proposed two new postage savings incentives to spur mail growth for high-volume mailers in 2024.
William Anderson
December 12, 2023
The Future of Direct Mail DELIVERED Conference Recap
In her September DELIVERED presentation, VP of Marketing Melanie De Caprio shared highlights and essential data from sg360°’s annual Future of Direct Mail research
Michael McCormick
October 30, 2023
Marketing to Gen X Checklist: 6 High-Converting Tactics
See Gen X shopping habits and discover high-converting tactics for marketing to Gen X, emphasizing value, personalization, and trust.
Michael McCormick
September 21, 2023
Selling to Millennials: Amp Up Your Generation Y Marketing
Discover the unexpected marketing synergy between Millennials and their affinity for the physicality of direct mail.
Michael McCormick
September 13, 2023
Simplify 2026 Medicare AEP Marketing with Direct Mail
Medicare AEP marketing is made easier in 2025-2026 with smarter data, compliant workflows, and coordinated channels. Accurately communicating complex Medicare choices to millions of
Michael McCormick
July 24, 2023
Unleash Savings: Letter-size Catalogs and Marketing Booklets
In 2023, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite economic uncertainty and an increased cost of
Michael McCormick
July 7, 2023
Supercharge Your Direct Mail: Unleash Informed Delivery!
USPS Informed Delivery combines the best of both worlds, traditional mail and digital advertising – plus a postal promotion! Learn how to incorporate Informed
Michael McCormick
June 23, 2023
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