Black Friday Customer Acquisition Cost: The Hidden Risk of a Digital-Only Black Friday Strategy
Discover why a digital-only Black Friday strategy drives up customer acquisition costs and boosts ROI – and how direct mail plus digital creates more
Michael McCormick
September 22, 2025
A Marketer’s Guide to Advanced Targeting in Direct Mail
Discover how to elevate your direct mail strategy with advanced targeting. This guide shows marketers how to use data, segmentation, and predictive analytics to
SG360
September 12, 2025
5 Quick Wins for Direct Mail Personalization
Five actionable direct mail personalization tactics marketers can implement quickly for measurable impact.
Michael McCormick
August 26, 2025
Beat the 2025 Postage Increase & Preserve ROI [On Demand]
Watch sg360° postal experts share cost-saving strategies to offset the USPS 2025 Marketing Mail rate increase. Learn about commingling, SCF dropshipping, USPS discounts, and
Michael McCormick
August 18, 2025
2025 Postage Mitigation Resources
Beat the 2025 Postage Rate Increase with These Resources: Webinar Replay Watch it here FREE Postage Rates Chart for Marketers Stop trying to decipher
Michael McCormick
August 15, 2025
Why Commingling and USPS Postal Promotions Cannot Be Ignored
Cutting Postage Costs in 2025: Why Commingling and USPS Postal Promotions Cannot Be Ignored William Anderson, Director of Structural Design and Postal Affairs If
William Anderson
August 15, 2025
Why SCF Dropship Just Became Essential for Direct Mail ROI in 2025
With USPS eliminating NDC entry discounts and rates rising in July 2025, SCF dropship is no longer optional. Marketers who optimize their entry strategy
SG360
July 28, 2025
Commingling Explained: How This Postal Tactic Can Offset the 2025 USPS Rate Hike
The USPS rate increase is more than just higher prices. It signals a structural change that makes commingling essential. By combining mail volumes to
SG360
July 28, 2025
Keeping ROI Intact While Postage is Going Up
The July 2025 USPS postage increase is a challenge, but also an opportunity. By improving mail design, using commingling, tapping into USPS promotions, and
William Anderson
July 11, 2025
