What Marketers Need to Know About Direct Mail Automation
Learn about the 4 main direct mail automation models and the key things to know before deciding on a path forward.
Rick Scherping
August 18, 2026
Direct Marketing Articles & Resources
EAP Customer Acquisition Cost: How to Reduce CAC with Utilization and Outcomes
How to reduce EAP customer acquisition costs with smarter strategies to win employer contracts and stand out competitively.
Tim Hendricks
March 5, 2026
How Direct Mail for EAP Engagement Increases Employee Utilization
Direct mail for EAP engagement increases awareness, builds trust, and drives utilization by reaching employees with timely, memorable communication.
Tim Hendricks
February 3, 2026
Finding High-Intent Buyers You Don’t Already Know
For marketers, first-party data alone hits a ceiling, especially when growth, scale, or omnichannel coordination is the goal. To grow efficiently, additional data sources are needed to see beyond your
Michael McCormick
January 13, 2026
Why First-Party Data Alone Isn’t Enough for Today’s B2C Marketers
If you’re a digital marketer focused on performance, chances are you’re already leaning heavily on first-party data, and that’s a smart place to start. First-party data is the most reliable
Michael McCormick
January 13, 2026
USPS TSI Promotion Video
Here’s a clear look at the 2026 USPS Tactile, Sensory & Interactive Promotion and what it actually takes to qualify.
William Anderson
January 6, 2026
2025 Direct Mail in Review: The Moves that Increased Response and Protected ROI
At sg360°, direct marketing in 2025 was all about performance: precision targeting, hyper-relevant creative, meticulous omnichannel integration, and more. In fact, we identified seven major performance triggers and pulled
Michael McCormick
January 5, 2026
2026 USPS TSI Promotion: What Qualifies, How to Apply, and Why It Matters
Direct mail works best when people physically interact with it. That’s the idea behind the USPS TSI Promotion. It’s also why this promotion has been one of the most
William Anderson
December 29, 2025
2026 USPS Catalog Insights Promotion
USPS Catalog Insights Promotion: Boost engagement with booklets that enhance product visibility and drive stronger response for both loyal and new customers.
William Anderson
November 21, 2025
USPS Catalog Insights Promotion Video
USPS promotions expert William Anderson shares tips for taking advantage of the USPS Catalog Insights promo.
William Anderson
November 20, 2025
2026 USPS Postal Promotions Registration is Underway
Registration periods for several of the 2026 USPS Postal Promotions have begun. These promotions present a meaningful postage savings for direct-mail marketers. Since many programs require upfront planning, now
William Anderson
November 19, 2025
Automation and Programmatic Direct Mail for Real-Time Relevance at Scale
Programmatic direct mail is transforming addressable marketing by combining the speed and precision of digital with the impact of print. Powered by real-time data, marketing automation, and advanced printing
SG360
November 12, 2025
sg360° Releases New Guide Helping Marketers Seamlessly Integrate Direct Mail Into Omnichannel Campaigns
sg360°’s new guide shows marketers how to seamlessly integrate direct mail into their omnichannel campaigns to add a tangible, trusted experience to the customer journey.
Michael McCormick
October 30, 2025
Omnichannel Direct Mail Integration – Core Components of Making it Work
Direct mail is most powerful when it’s not standing alone. It works best as part of a connected, cross-channel experience. Let’s explore the core components of integrating direct mail
Michael McCormick
October 29, 2025
What is the Halo Effect and How Does it Impact Marketing?
The Halo Effect helps small efforts, like upgrading a direct mail envelope, generate outsized impact. That’s especially powerful in direct mail, with its greater design capacity and tactile experience.
Michael McCormick
October 9, 2025
The Basics of Omnichannel Direct Mail
Omnichannel direct mail: see how direct mail pairs with email, social, digital display and search to increase campaign results and enhance brand trust. Easy guide to get you started.
Michael McCormick
October 6, 2025
Secure Your Q4 Paper Now: Supplies Tightening Fast
The paper market is facing significant challenges approaching Q4 2025. It is highly recommended that you secure your paper order before supply decreases and price increases.
Michael McCormick
September 26, 2025
Black Friday Marketing Strategy: Direct Mail & Omnichannel Wins
Uncover hidden buyers with a smarter Black Friday marketing strategy. Learn how Black Friday direct mail fuels data-driven, omnichannel Black Friday campaigns
Michael McCormick
September 24, 2025
Black Friday Customer Acquisition Cost: The Hidden Risk of a Digital-Only Black Friday Strategy
Discover why a digital-only Black Friday strategy drives up customer acquisition costs and boosts ROI – and how direct mail plus digital creates more profitable holiday campaigns.
Michael McCormick
September 22, 2025
A Marketer’s Guide to Advanced Targeting in Direct Mail
Discover how to elevate your direct mail strategy with advanced targeting. This guide shows marketers how to use data, segmentation, and predictive analytics to personalize campaigns, reduce waste, and
SG360
September 12, 2025
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