Turn Creative Into a Performance Asset

From art direction to copywriting, from big idea to final file, sg360° helps you deliver campaigns with performance-first design, optimized for results.

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The purpose of direct mail creative design isn’t just to look good. Every facet of our creative is designed for response:

Copywriting

Our copy writers understand and know the target audience/persona and tailor the message to them.

With the approved format from the Structural Design team, the creative team reviews the Creative Strategy Brief and begins the copywriting and art direction development phase.

Offer Presentment

The most important component in crafting the offer for each target audience segment is to make it as personable as possible so it resonates with the reader on multiple levels. Using what is known about the person in each segment establishes a connection that helps to make that person take the desired action. Lastly, being able to articulate the benefits of taking advantage of the offer helps drive the response.

Best Practices

The result of using tried and true Direct Marketing Best Practices is to keep your direct mail piece focused and clear of clutter. Our art directors use clear, easy-to-read fonts and design the piece with the Call To Action (CTA) as the focal point of the mailer. Our copy writers understand and know the target audience and tailor the message to them. If implemented correctly, using Direct Mail Best Practices will increase the results of any direct marketing campaign.

Production-Ready

The last step is to create the print-ready art files for our print production team. Because the structural design team has already vetted the package specs, the transition is quick and easy, which helps aid in speed-to-market.

Inspiring action, generating response, delivering positive ROI

Unique to sg360°, the Writer / Designer Team works with sg360°’s Data & Analytics Team to review the characteristics that make up each of the target audience segments. Together, they create a deep understanding of the needs, experiences, behaviors, and goals of each group.

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"But we have our own creative team."

Your creative team is probably wonderful, but that doesn’t mean they’re educated and experienced in the nuances of direct mail design and response-driven creative. Leveraging the sg360° professional direct mail experts offers several advantages over designing creative in-house:

  • Industry Knowledge: Our team brings vast experience in best practices for layout, messaging, personalization, formats, and compliance with postal regulations.
  • Data-Driven Personalization: sg360°’s in-house data science team and direct mail creative experts utilize advanced profiling and audience insights to personalize content for specific audience segments, increasing relevance and response rates
  • Structural Innovation: Our structural experts are masters at developing innovative, eye-catching designs that set your campaigns apart from competitors, utilizing techniques such as die-cuts, textures, and unique, customized formats.
  • Postal Optimization: We don’t want to brag (or maybe we do), but our team is sought after for its state-of-the-industry postal optimization expertise and amazing ability to maximize USPS postage promos down to the penny,
  • Testing and Optimization: We routinely test and analyze your campaign performance, enabling ongoing optimization for better results.
Colorful team collaborating on a direct mail marketing strategy with creative planning and brainstorming.
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Pursuit of Performance

You Don't Need a Creative Partner, You Need a Performance Partner.

We specialize in designing creative for one thing: response. Our team of copywriters and designers understands what moves people... how they read, how they scan, how they decide. We use those insights to create campaign assets that are not just attractive, but highly intentional.

With sg360° you'll get:

Decades of direct marketing experience designing for Fortune 1000 brands

Marketing experts who understand strategy, targeting, and production

A relentless focus on response, engagement, and bottom-line results
Creative that aligns with data and delivery, not just ideas and aesthetics

Request a Free Discovery Call >>>

Download the Future of Direct Mail 2025

In this year’s report, you’ll learn:

  • Simple adjustments to your data usage that can increase your CVR by 16%
  • The shifts marketers are making in their budgets and how they affect direct mail
  • Common misconceptions that prevent you from reaching your campaign goals
  • A new way to rethink creative to achieve a 19% higher conversion rate
DOWNLOAD NOW >>>
Future of direct mail 2025, digital marketing, innovative print solutions, direct mail trends, SG360°.

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