Campaign Architecture Articles & Resources

The Halo Effect in marketing and direct mail

What is the Halo Effect and How Does it Impact Marketing?

The Halo Effect helps small efforts, like upgrading a direct mail envelope, generate outsized impact. That’s especially powerful in direct mail, with its greater design capacity and tactile experience.

Michael McCormick October 9, 2025

Brochure with colorful images printed for direct mail marketing campaigns.

Why Structural Design Is a Game-Changer in Direct Mail Strategy

Direct mail structural design is an overlooked driver of campaign success. From dimensional formats to tactile experiences, smart design gets noticed, boosts engagement, and drives ROI, making it a strategic component for marketers aiming to stand out and perform.

Michael McCormick June 17, 2025

Envelope direct mail marketing with personalized letter for effective engagement.

Direct Mail Best Practices

These 10 direct mail best practices will help you optimize response, increase ROI, and get the most from every campaign, whether you’re using direct mail for acquisition, reactivation, or retention.

Michael McCormick February 11, 2025

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Campaign Architecture Articles & Resources

What is the Halo Effect and How Does it Impact Marketing?

Why Structural Design Is a Game-Changer in Direct Mail Strategy

Direct Mail Best Practices

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