Performance Analytics
Get on-demand, cross-channel campaign performance data. Build infinite scenarios.
SG360°’s interactive dashboards allow you to easily track campaign activity and measure performance of any KPI.
Ready for a grown-up version of campaign analysis?
Say goodbye to your spreadsheet or dashboard that does no more than subtract cost from revenue to find ROI. SG360° has developed the sophisticated, interactive ResultsTrackerTM that allows you to easily monitor and measure every aspect of your campaign’s performance in real-time, across all audience attributes and all marketing channels.
In your custom ResultsTrackerTM, we marry your campaign details and audience data with our 5,000 attribute points on 280 Million U.S. consumers.
With access to data on 99.9% of all U.S. consumers, you’ll have the ability to enter any campaign scenario you can imagine to get real-time insight into the potential results, enabling infinite scenarios for ideation and forecasting.
No need for regression analysis programming or a master class in Excel. We'll set up your ResultsTracker to measure your campaign’s specific KPIs. In just a few clicks, you can view your results any way you’d like. And in just a few more clicks you can get an entirely new set of insights.
Track
Track direct mail, email, digital, social, and retargeting campaign performance by version, offer, segment, geography, channel or product over time with your custom ResultsTracker™ dashboard.
Analyze
Assess response rates, analyze conversions, calculate cost to acquire customers, and understand the true impact of a campaign with a statistically balanced lift over holdout analysis.
Predict
Narrow in on any segments and compare results across any dimension to quickly pinpoint the best-performing combination of creative, offer, date, audience, geography, channels, etc.
Case Study
Thorough data analysis leads to new audience identification and updated channel mix.
SG360°’s strategy update results in 380% improvement in CAC and 258% lift in CVR.
