Once you’ve uncovered who you’re going to target, what you’re going to say and how you will present your offer, it’s time to put all your campaign pieces together. That’s where campaign architecture comes in.
sg360°’s expertise covers all aspects of direct mail campaign architecture:
Structural Design
sg360°‘s Structural Design team optimizes direct mail formats for creative, production, and postal compliance. By leveraging past work, mail quantities, and timing, we create USPS-compliant designs that maximize cost savings. We also ensure eligibility for postal promotions, enhancing ROI and bringing creative concepts to life with personalized, efficient formats.
Test Design
Our Test Design process aligns with your marketing goals, performance assumptions, and desired outcomes. We use personas developed in the Insights & Ideation phase to create tailored messaging, offers, and imagery for each test cell, ensuring optimized responses across recommended channels.
Creative Design
The sg360° Creative Design team crafts copy and visuals that resonate with each persona, presenting offers that feel personal and compelling. Guided by direct marketing best practices, we design clear, focused mail pieces with strong CTAs—ensuring faster production, stronger connections, and higher response rates for every campaign.
A total unique-to-your-brand campaign architecture with every element designed for maximum response
Optimal format creation that brings the creative idea to life, designed for production efficiencies and postal-compliance that maximizes and protect precious budget
A complete test plan and documentation to ensure continual improvement of campaign performance
Whether you’re interested in a conversation or ready for a consultation, an sg360° direct marketing expert is here to help.
Provide some simple information so we can match you with the perfect expert. You’ll receive an email response within 20 minutes and a phone call within 24 hours.
