Direct mail isn’t what it used to be. It’s smarter. Sharper. And it’s outperforming digital in all the places that matter: conversion rates, order values, customer lifetime value. At sg360°, we help marketers harness the full power of direct mail with a data-fueled approach designed to drive results.
Our approach is built around four interconnected capabilities that transform direct mail into a performance engine…
It starts with data. We dig deep into your first-party, then layer on our third-party data to uncover rich customer insights, define high-value segments, and build audience personas that power more precise targeting. Then we use those insights to shape messaging that resonates – and converts.
From concept to copy to format, every element of your direct mail campaign is grounded in data-based strategy. We design mail that speaks to your audience’s needs, habits, and triggers… built for engagement and conversion from the moment it hits their hands.
Direct mail works best when it works with your other channels. We help you use it to its full potential by optimizing your channel mix, enhancing digital efforts, and delivering mail exactly when and where it makes the biggest impact.
We give you visibility across every touchpoint, connecting online and offline behaviors with advanced attribution tools. From response tracking to identity resolution, our analytics help you see, learn, and scale what works.
More than 84% of marketers increased their direct mail budgets this year.1 Why? Because it’s working harder than ever before, especially when backed by the right strategy, delivery, and data.
sg360° transforms direct mail from a traditional tactic into a high-performance growth engine.
Let’s Make Your Mail Smarter. Stronger. Unstoppable.
Expertise That Moves the Needle
Industry-leading approaches in audience analysis, targeting, creative, production, and delivery, backed by a rich data stack and precise performance tracking.
End-to-End Performance Management
From audience segmentation and look‑alike modeling to production and mail drop—we own every step for quality, efficiency, and timeliness.
Continuous Improvement Culture
Every campaign is an opportunity to test, learn, and refine. We A/B test messaging and formats, optimize media sequencing, and scale what works best.
Transparent, Data-Driven Accountability
No smoke and mirrors. Real-time analytics, clear KPIs, and honest reporting show exactly how your investment turns into response, conversion, and revenue.
Whether you’re interested in a conversation or ready for a consultation, an sg360° direct marketing expert is here to help.
Provide some simple information so we can match you with the perfect expert. You’ll receive an email response within 20 minutes and a phone call within 24 hours.
