From the initial strategy (segments mailed, offers/creative versions mailed, tests executed), to the campaign results (mail tracking, early customer engagement, conversions, etc.) to the final campaign assessment… your Dashboard provides a complete history of all campaigns sg360° has executed with results to highlight the performance over time (longitudinal analysis).
| Your Goal | How We Deliver |
|---|---|
| Instant clarity across every channel | Interactive ResultsTracker™ dashboards track direct mail, email, digital, social and retargeting results by version, offer, segment, geography, channel, product — even daily, weekly or real-time views. |
| Granular audience & creative insight | We fuse your campaign data with 5,000+ attributes on 280 million U.S. consumers, revealing the exact combinations of audience, message and timing that outperform. |
| True ROI & CAC accountability | Lift-over-holdout analysis, match-back reporting and cost-to-acquire calculations surface the real impact of each touch with no regression-analysis PhD required. |
| Scenario planning without limits | Model “what-if” budgets, offers or channel mixes on the fly to forecast results before you spend a dollar. |
| Dashboards that flex with you | 100 % customizable — refresh daily, weekly, monthly or in near real-time and drill from national roll-ups to state-level views in one click. |
Whether you’re interested in a conversation or ready for a consultation, an sg360° direct marketing expert is here to help.
Provide some simple information so we can match you with the perfect expert. You’ll receive an email response within 20 minutes and a phone call within 24 hours.
