sg360° transforms testing into a data-backed decision engine, then gives you a strategic roadmap to learn what works and improve outcomes with every campaign.
We start by asking What are we trying to learn and then set primary objectives per test to keep analysis focused and actionable. Whether you’re optimizing for conversions, reactivation, AOV, or customer lifetime value, we begin with crystal-clear goals aligned to your KPIs.
How we measure matters, so we select tools that give clear, attributable results, such as QR codes, personalized URLs, tracking phone numbers, and offer codes. We help you choose the right response mechanisms to measure campaign success with precision.
A test cell is a group of recipients who receive a specific version of your campaign. Our testing matrix includes the right mix of variables: lists, creative concepts, offers, formats, messages, etc. for meaningful comparisons that deliver actionable insight. We consider what elements we’re testing and determine what kind of test we need in order to get the best read per campaign to optimize the results.
This is where test design meets data science as we determine the sample size, confidence level, holdout groups, and measurement period. Our strategists apply sound statistical principles to determine sample size, confidence thresholds, holdout cells, and more – so you’re testing smarter, not just more.
Because direct mail excels when part of an omnichannel campaign, a multi-channel test gives us insight into how audiences behave across different platforms and what combination of channels works with each target segment. Whether you’re testing within direct mail or across channels (email, digital display, social) we build tests that reflect today’s omnichannel consumer journey.
We capture all elements in a centralized document to prevent scope drift, keep execution aligned across teams, and ensure the test can be replicated or scaled. Your comprehensive test blueprint outlines every detail, from setup to measurement, to ensure alignment, streamline execution, and preserve data for future testing.
A clear, documented test plan that keeps stakeholders aligned and execution smooth
The ability to make data-backed decisions with confidence and scale winning strategies faster through eye-opening insights into your winning combinations and the elements that are dragging your campaign down.
A consultative partnership that facilitates honest discussions about your campaigns and how to improve
Whether you’re interested in a conversation or ready for a consultation, an sg360° direct marketing expert is here to help.
Provide some simple information so we can match you with the perfect expert. You’ll receive an email response within 20 minutes and a phone call within 24 hours.
