What Marketers Need to Know About Direct Mail Automation
Learn about the 4 main direct mail automation models and the key things to know before deciding on a path forward.
Rick Scherping
August 18, 2026
A brief history
Who We Are
Our roots in direct marketing trace back to the 1950s, when we began printing direct response catalogs -the original direct marketing channel. In the 1990s, we expanded into direct mail and full-scale direct marketing, building on decades of expertise.
As the digital space evolved, we applied our direct marketing knowledge to new digital channels, honing our skills and innovating ways to reach audiences at moments that matter.
Today, sg360° is a recognized leader in direct marketing and delivering 1:1 connections that produce results.
Our Mission
TO EMPOWER OUR CLIENTS.
TO FORGE STRATEGIC SOLUTIONS.
TO PURSUE IMPROVED PERFORMANCE.
Our Campus
We have everything needed to run smoothly & efficiently: Engineers, Mechanics, Plumbers, Electricians, Machinists – all on site.
850,000 Square Feet: Production
200,000+ Square Feet: Warehousing
25MM+ Inserts Per Month Storage
Corp & Operations
Additional Resources
Automation and Programmatic Direct Mail for Real-Time Relevance at Scale
Programmatic direct mail is transforming addressable marketing by combining the speed and precision of digital with the impact of print. Powered by real-time data, marketing automation, and advanced printing technology, it enables brands to deliver highly personalized direct mailers within 48 hours…
SG360
November 12, 2025
USPS TSI Promotion Video
Here’s a clear look at the 2026 USPS Tactile, Sensory & Interactive Promotion and what it actually takes to qualify.
William Anderson
January 6, 2026
Request a Consultation
Whether you’re interested in a conversation or ready for a consultation, an sg360° direct marketing expert is here to help.
Provide some simple information so we can match you with the perfect expert. You’ll receive an email response within 20 minutes and a phone call within 24 hours.
Consultation Request
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