Structural Design
Reimagining what’s possible
Our design experts work with one goal in mind: innovating direct mail formats that elicit responses from consumers and save you money.
Whether you have an idea you want to create, or simply know the outcome you need, our team can maximize your concept to meet your goals and continually improve on your control. Over the years, our format experts have helped revolutionize and redefine what marketing mail is and can do, winning awards along the way.
Unique shapes and unusual coatings are attention getters. Physical manipulation of an object makes it more memorable. We drive the unique factor in mailers by offering a litany of mechanical features designed to boost audience interaction including:
- Folding/unfolding
- Flipping
- Peeling
- Separating
- Revealing
- Adhering
- Sliding
Multiple actions can be used in a single mailer, many of them created inline during the print process.
Part and parcel of the structural design process is optimizing the mailer to magnify your critical budget dollars. Not only do we find ways to take even the most complex projects and produce them as efficiently as possible, but we innovate to save on postage as well.
Cross-departmental collaboration means our designs:
- save on materials usage
- streamline the manufacturing process
- move effortlessly through the postal system taking full advantage of every available USPS rate discount
Here is a tiny sampling of our high-performing design formats.
Design 1 (#9776)
Design 2 (#1805-Y)
Design 3 (#1901-Y)
Design 4 (#2162-Y)
Design 5 (#1960-Y)
Design 6 (#2358-Y)
Design 7 (#2287-Y)
Design 8 (#9687-Y)
Design 9 (#3076-Y)
Design 10 (#10949)
Design 11 (#10196)
Design 12 (#6784)
