FOR IMMEDIATE RELEASE
(WHEELING, IL) — sg360°, a leading omnichannel marketing partner for Fortune 1000 brands, announced the release of a new resource designed for marketers who want stronger, more connected campaign performance: The Get Going Guide to Integrating Direct Mail with Omnichannel Campaigns.
The guide offers practical direction for digital-first teams, performance marketers, and brand leaders who recognize that inbox-only strategies are becoming less predictable. It breaks down how to pair digital signals with physical touchpoints, build more accurate audience targets, and use direct mail as a high-impact driver of conversion across the customer journey.
“Marketers are feeling the pressure to deliver growth with fewer assumptions and more clarity,” said Karen Scharf, VP of Marketing Communications at sg360°. “This guide gives teams a simple starting point: understand your audience, choose the right channels, and connect every touch so engagement feels natural and personal.”
Inside the guide, readers will find:
- A clear walkthrough of how direct mail strengthens digital performance
- Practical frameworks for mapping online and offline signals
- Tips for personalizing creative, format, and timing
- Insight into the data foundations that make omnichannel orchestration work
The guide is available now for download.
Download the guide: Get Going Guide to Integrating Direct Mail with Omnichannel Campaigns
