How are you shifting your marketing tactics to maximize performance in 2021? If you haven't tested direct mail retargeting yet, you may be missing out on a key tactic for this year. As the cost of customer acquisition has gone up in the wake of COVID-19, hyper-targeting prospective customers based on their likelihood to convert is the wisest use of budget.
In 2021, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite continued economic challenges and an increased cost of acquisition. For eCommerce, retail, and services organizations alike, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectations.