What Marketers Need to Know About Direct Mail Automation
Learn about the 4 main direct mail automation models and the key things to know before deciding on a path forward.
Rick Scherping
August 18, 2026
Inklings
Direct marketing tips, insights, and how-tos.
EAP Customer Acquisition Cost: How to Reduce CAC with Utilization and Outcomes
How to reduce EAP customer acquisition costs with smarter strategies to win employer contracts and stand out competitively.
Tim Hendricks
March 5, 2026
How Direct Mail for EAP Engagement Increases Employee Utilization
Direct mail for EAP engagement increases awareness, builds trust, and drives utilization by reaching employees with timely, memorable communication.
Tim Hendricks
February 3, 2026
Finding High-Intent Buyers You Don’t Already Know
For marketers, first-party data alone hits a ceiling, especially when growth, scale, or omnichannel coordination is the goal. To grow efficiently, additional data sources are
Michael McCormick
January 13, 2026
Why First-Party Data Alone Isn’t Enough for Today’s B2C Marketers
If you’re a digital marketer focused on performance, chances are you’re already leaning heavily on first-party data, and that’s a smart place to start. First-party
Michael McCormick
January 13, 2026
USPS TSI Promotion Video
Here’s a clear look at the 2026 USPS Tactile, Sensory & Interactive Promotion and what it actually takes to qualify.
William Anderson
January 6, 2026
2025 Direct Mail in Review: The Moves that Increased Response and Protected ROI
At sg360°, direct marketing in 2025 was all about performance: precision targeting, hyper-relevant creative, meticulous omnichannel integration, and more. In fact, we identified seven
Michael McCormick
January 5, 2026
2026 USPS TSI Promotion: What Qualifies, How to Apply, and Why It Matters
Direct mail works best when people physically interact with it. That’s the idea behind the USPS TSI Promotion. It’s also why this promotion has
William Anderson
December 29, 2025
2026 USPS Catalog Insights Promotion
USPS Catalog Insights Promotion: Boost engagement with booklets that enhance product visibility and drive stronger response for both loyal and new customers.
William Anderson
November 21, 2025
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