We start with the best data – your data – and layer our own 5,000+ data points on top. Then our in-house data science team does the modeling and scoring, resulting in a totally unique audience your competitors don’t have access to.
5,000+ Data Points
We partnered with many of the leading offline and online data compilers, aggregators, and integrators, and brought this multi-sourced data stack in-house, giving us full and immediate access to:
We’ve even built our own in-house team of data scientists and data engineers so there’s no delay in creating predictive models, unveiling lookalike audiences, developing personas unique to your brand, and even creating one-of-a-kind, custom-built apps that have been saving our clients time and money!
What else can our data do for you?
1
We scour your existing first-party data, including active customers, lapsed customers, previous direct mail responders, anonymous website visitors, to identify:
This thorough analysis reveals key audience traits and lays the groundwork for developing effective personas.
2
Our data science team translates those customer attributes into unique, brand-specific personas that represent your highest-potential segments:
This gives us a lens for finding new prospects who look and act like your best customers.
3
Our industry-leading, multi-sourced data stack provides us with rich consumer data (e.g., behavioral, financial, lifestyle, interest-based) that we layer on to your customer personas to build look-alike audiences. Our data science team:
This expands your reach without diluting quality.
4
Our data engineers enhance the targeting by programming predictive modeling and propensity scoring to:
This step moves you from “fit” to “intent.”
5
If prospect location is important to your brand or your specific campaign, we can segment this new high-indent audience for:
6
Once your campaign is running, we feed audience and performance details back into the data to:
This creates an invaluable cycle of improvement leading to increased ROI over time.
Traditional Solution
Traditional Solution
Traditional Solution
Traditional Solution
89 % increase in conversion rate and 7× lower CAC for a SaaS retailer after a single Audience Insights engagement.
23% increase in foot traffic after sg360° Audience Insights identified a high-opportunity segment.
380 % lower CAC after sg360° helped CPG retailer reach a largely untapped audience using direct mail.
425% increase in conversions after implementing sg360° Audience Insights-driven customized Personas.
Whether you’re interested in a conversation or ready for a consultation, an sg360° direct marketing expert is here to help.
Provide some simple information so we can match you with the perfect expert. You’ll receive an email response within 20 minutes and a phone call within 24 hours.
