The newest direct mail research, now available from SG360°, reveals how consumers feel about direct mail, and what makes them convert. The report also delves into direct mail’s role in marketers’ channel mixes as well as steps marketers can take to maximize direct marketing performance.

Mark A. Schwertfeger has been appointed Chief Financial Officer (CFO) of industry-leading direct marketing solutions provider SG360°. He brings to the role over 20 years’ experience as a finance executive, providing leadership and insight for both publicly held and private equity-owned companies.