SG360° has been conducting annual research since 2021 on the role direct mail has for marketers, and how consumers engage with it. We presented the 2024 findings live on June 27.
When healthcare, finserv, or others partner with SG360°, they inherit the data security controls associated with their HITRUST r2 certification.
Learn about the impact of the 2024 postage increase, discover readily available tactics to significantly save on postage, get details on qualifying for NEW 2024 mail volume incentive credits, and more.
In her September DELIVERED presentation, VP of Marketing Melanie De Caprio shared highlights and essential data from SG360°’s annual Future of Direct Mail research report. Watch the replay here.
See Gen X shopping habits and discover high-converting tactics for marketing to Gen X, emphasizing value, personalization, and trust.
Discover the unexpected marketing synergy between Millennials and their affinity for the physicality of direct mail.
USPS Informed Delivery combines the best of both worlds, traditional mail and digital advertising – plus a postal promotion! Learn how to incorporate Informed Delivery into your omni-channel campaigns.
The newest direct mail research, now available from SG360°, reveals how consumers feel about direct mail, and what makes them convert. The report also delves into direct mail’s role in marketers’ channel mixes as well as steps marketers can take to maximize direct marketing performance.
Mark A. Schwertfeger has been appointed Chief Financial Officer (CFO) of industry-leading direct marketing solutions provider SG360°. He brings to the role over 20 years’ experience as a finance executive, providing leadership and insight for both publicly held and private equity-owned companies.
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