Digital Addressable Media
Don’t let your optimal channel mix and omnichannel deployment strategy elude you.
Determining what messages to deploy when, and on which channel(s), in order to create conversion at the lowest cost per customer can be quite a challenge. SG360° takes the weight off your shoulders with intelligence-backed omnichannel direct response campaign strategy.
Honed targeting and personalized messaging at its finest
The SG360° Identity Grid provides a cross-reference of mobile ad IDs, hashed emails, physical address, and more for every individual you want to target.
Not only can you advertise to known and anonymous individuals on all addressable media channels, but each individual can be matched up to the thousands of attributes we have on them.
With the intelligence from our Identity Grid and data scientists, we run various channel mix scenarios with your target audience to predict which deployment strategies will yield the biggest win for your KPIs.
The result is a customized, data-backed campaign approach that leverages all available data in order to create a successful campaign.
