Author: Karen Scharf

Inklings Categories

2024 Postage Outlook

Postal Strategy & 2024 Outlook On-Demand Video

December 15, 2023

Learn about the impact of the 2024 postage increase, discover readily available tactics to significantly save on postage, get details on qualifying for NEW 2024 mail volume incentive credits, and more.

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The Future of Direct Mail presented at DELIVERED

The Future of Direct Mail DELIVERED Conference Recap

October 30, 2023

In her September DELIVERED presentation, VP of Marketing Melanie De Caprio shared highlights and essential data from SG360°’s annual Future of Direct Mail research report. Watch the replay here.

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USPS price increase january 2024 incentives promotions

October 17, 2023

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Male shopping for tshirts

Marketing to Gen X Checklist: 6 High-Converting Tactics

September 21, 2023

See Gen X shopping habits and discover high-converting tactics for marketing to Gen X, emphasizing value, personalization, and trust.

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Selling to Millennials

Selling to Millennials: Amp Up Your Generation Y Marketing

September 13, 2023

Discover the unexpected marketing synergy between Millennials and their affinity for the physicality of direct mail.

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Supercharge Your Direct Mail: Unleash Informed Delivery!

June 23, 2023

USPS Informed Delivery combines the best of both worlds, traditional mail and digital advertising - plus a postal promotion! Learn how to incorporate Informed Delivery into your omni-channel campaigns.

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The Future of Direct Mail 2023

The Future of Direct Mail 2023 Now Released

June 22, 2023

The newest direct mail research, now available from SG360°, reveals how consumers feel about direct mail, and what makes them convert. The report also delves into direct mail’s role in marketers’ channel mixes as well as steps marketers can take to maximize direct marketing performance.

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Mark Schwertfeger Named CFO of SG360°

June 8, 2023

Mark A. Schwertfeger has been appointed Chief Financial Officer (CFO) of industry-leading direct marketing solutions provider SG360°. He brings to the role over 20 years' experience as a finance executive, providing leadership and insight for both publicly held and private equity-owned companies.

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