Subscription-based Retailer

380% lower cost of acquisition

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The subscription-based CPG retailer realized they’d need to update their channel mix in order to grow and turned to SG360°’s performance analytics to help them branch out.

SG360°'s audience analysis helped define new targets

After evaluating dozens of key attributes on over 70,000 customers, SG360°  revealed exactly who the most valuable customers were. The data was used to uncover 187,000 prime prospects as well as a look-alike audience to target with direct mail.

SG360° worked with the retailer to develop packages, visuals, messaging and offers for each audience.

SG360° helped the client reach a profitable and previously-untapped audience using direct mail.

We exceeded client expectations and delivered impressive results, including:

  • 380% improvement in cost to acquire a customer
  • 258% lift in conversions
  • identification of affluent, brand-loyal prospects
  • and more

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