Michael McCormick - Direct Mail | sg360°

Client Story: Automated Creative Production at Scale

Case Study Campaign automation Data-driven, personalized marketing Increased Control Resource Savings Market Speed Learn more Summary Custom Workflow Creates Time

Michael McCormick February 18, 2026

Finding High-Intent Buyers You Don’t Already Know

For marketers, first-party data alone hits a ceiling, especially when growth, scale, or omnichannel coordination is the goal. To grow

Michael McCormick January 13, 2026

Why First-Party Data Alone Isn’t Enough for Today’s B2C Marketers

If you’re a digital marketer focused on performance, chances are you’re already leaning heavily on first-party data, and that’s a

Michael McCormick January 13, 2026

2025 Direct Mail in Review: The Moves that Increased Response and Protected ROI

At sg360°, direct marketing in 2025 was all about performance: precision targeting, hyper-relevant creative, meticulous omnichannel integration, and more. In fact, we identified seven major performance triggers and pulled together our most practical 2025 lessons so you can borrow them immediately.

Michael McCormick January 5, 2026

sg360° Releases New Guide Helping Marketers Seamlessly Integrate Direct Mail Into Omnichannel Campaigns

sg360°’s new guide shows marketers how to seamlessly integrate direct mail into their omnichannel campaigns to add a tangible, trusted experience to the customer journey.

Michael McCormick October 30, 2025

core components of integrated direct mail

Omnichannel Direct Mail Integration – Core Components of Making it Work

Direct mail is most powerful when it’s not standing alone. It works best as part of a connected, cross-channel experience. Let’s explore the core components of integrating direct mail into your omnichannel marketing.

Michael McCormick October 29, 2025

Client Story: Healthcare Continuing Education Provider

Transformed direct mail with data, creative, and reporting automation—boosting speed, accuracy, and operational efficiency.

Michael McCormick October 14, 2025

The Halo Effect in marketing and direct mail

What is the Halo Effect and How Does it Impact Marketing?

The Halo Effect helps small efforts, like upgrading a direct mail envelope, generate outsized impact. That’s especially powerful in direct mail, with its greater design capacity and tactile experience.

Michael McCormick October 9, 2025

The Basics of Omnichannel Direct Mail

Omnichannel direct mail: see how direct mail pairs with email, social, digital display and search to increase campaign results and enhance brand trust. Easy guide to get you started.

Michael McCormick October 6, 2025

For marketers preparing Q4 and holiday campaigns, securing paper now is critical to keeping production schedules and in-home dates on track.

Secure Your Q4 Paper Now: Supplies Tightening Fast

The paper market is facing significant challenges approaching Q4 2025. It is highly recommended that you secure your paper order before supply decreases and price increases.

Michael McCormick September 26, 2025

Michael McCormick Articles & Resources