This industry-leading SaaS provider had goals to grow quickly, but needed the expertise to determine the best audiences, channels, and communication approaches to do so.
They struggled with their digital-only strategies. So sg360° analyzed their customer data and used unique insights to guide smarter targeting through direct mail.
An industry leader in SaaS for retailers needed to grow as quickly as possible.
Their digital-only strategies had lackluster results. While they were eager to engage additional measurable channels, they lacked the expertise to determine the best audiences, channels, and communication approaches for immediate growth.
sg360° started with an analysis of the SaaS provider’s existing customer database. We helped them understand who their most valuable customers were using thousands of the freshest multi-sourced psychographic, behavioral, and demographic data points. The analyses showed that direct mail offered the greatest opportunity to increase relevant responses and lower the cost to acquire a new customer.
Because all of the data resides behind our own firewall, we saved significant cycle time by eliminating back-and-forth third-party data requests. The resulting unique insights drove the modeling and targeting of new prospects.
We then:The client designed a self-mailer with multiple points of personalization. sg360° led a Creative Audit and advised on messaging, design, and how best to speak to their target audience groups.
Our ResultsTracker™ analytics hub gave the client real-time campaign performance tied to their KPIs, helping them uncover insights and optimize future efforts.
Cost to acquire a customer 7x lower than expected
89% higher conversion rate compared to the holdout audience
The client was pleased with their 89% lift in conversion and 7x lower than expected cost of acquisition. As a result, they continue to work with sg360° on ideation and optimization of their direct mail programs, and plan to increase annual mail volume by 80%.
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