Automotive
Acquire in-market consumers with Audience Insights and personalized messaging.
OEM-driven addressable media campaigns that target with precision increase engagement, build loyalty, and steer cars into service bays.
Corporate-driven customer communications programs for OEMs, Tier 2, and Tier 3 dealers
Reward new buyers and build brand loyalty with high-quality bespoke communications that reinforce the feeling a recent purchase was money well spent.
Find in-market shoppers with Audience Insights that capture buying intent. These indicators are matched to specific consumers with a high degree of accuracy, allowing you to precisely target them with product offers that match their signaled interest.
An industry driven by a range of consumer options needs a marketing partner as expansive and agile.
Dealer networks and independent dealers have complete flexibility to choose from available offers and manage the details and timing to best suit their specific needs. We do this by utilizing our automotive specialists who deliver:
- Data-driven dynamic content that facilitate personalization, increasing relevance.
- Innovative mailer designs that perform well with auto owners.
- Postage optimization and logistics to find the most economic method of mailing.
- Automated workflows that speed time to market, benefiting in-home timing.
Dealer network primary support programs include:
Welcome Kits |
Holiday Sales |
New Models |
Dealer network secondary support programs include:
Service |
Parts |
Off Lease |
Case Study
Auto OEM Trigger Program
Highly personalized self-mailer increased repeat vehicle purchases 5.2%.
