Automotive Manufacturer

Increased customer loyalty from 21.8% to 27.0%

In the automotive industry, customer relationships are built on loose point-to-point interactions, making building brand loyalty difficult. This manufacturer wanted to leverage an omnichannel trigger program, connecting with customers as they neared the end of their financing term.

The six-page, four-color self-mailer featuring 33 points of personalization.

SG360° created an automated, streamlined production cycle using our digital asset management (DAM) and content management systems (CMS) to make actionable the manufacturer’s data. Intelligent mail bar codes and our mail tracking portal tracked each piece through to delivery, enabling coordination of the next campaign touchpoint. Within three years, they achieved a 5.2% increase in repeat customer loyalty, bringing it from 21.8% to 27.0%.

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