A continuing education provider relies on direct mail to drive enrollment, but manual processes slowed operations and risked errors. Across three solutions, Data Automation, Creative Automation, and Performance Reporting, sg360° transformed their direct mail process to deliver efficiency, accuracy, and speed.
Results: greater efficiency, reliable consistency, higher accuracy, and faster speed.
As a provider of continuing education for the healthcare field, the client’s marketing and production workflows were heavily manual, slowing campaign velocity, inflating costs, and increasing risk in a category where accuracy matters.
Managing 16 data sources manually for two programs took 40+ hours monthly. Handling hundreds of data points by hand caused errors and delayed campaigns.
The creative team manually produced 300 art files monthly, tailoring program types, course details, product-specific imagery, calls-to-action, dates, times, critical copy, colors, and terms & conditions. This weeks-long process was error-prone and limited strategic focus.
Manually combining six-plus data files was slow and error-prone, delaying insights and campaign adjustments.
sg360° took a three-pronged approach to totally transforming the continuing education provider’s direct mail process. The result was a custom-built system that saves time, reduces errors, and accelerates campaigns, empowering stronger enrollment outcomes.
sg360° deployed two automated tools that:
Results
Automation Impact: Automated data handling streamlined workflows, enabling fast, reliable campaigns.
sg360° introduced a dynamic system automating creative production:
Results
Automation Impact: Automated templates and matrix streamlined creative production, delivering consistent, rapid campaigns.
sg360° built an automated reporting app that:
Results
Automation Impact: Automated reporting delivered clear, actionable insights, speeding up decisions.
sg360°’s innovations saved time, reduced errors, and accelerated campaigns, empowering stronger enrollment outcomes.
Reduced errors across all steps of the direct mail process, saving time, saving money, and saving brand
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