The 2025 postage landscape is looking up for marketers. We share several ways you can get your postage down below your 2024 cost per piece.
We look at the newest postage rates and examine seven tactics to control spend and improve results for direct mail campaigns.
All signs point to marketers being able to breathe a bit easier in the 2024 U.S. paper market… assuming there are no sudden shifts in demand.
Are you taking advantage of every opportunity to bolster your direct mail ROI against future postage rate adjustments?
The USPS has proposed two new postage savings incentives to spur mail growth for high-volume mailers in 2024.
SG360° to join industry leaders during the world’s largest virtual direct mail conference, September 20-21, 2023.
Accurately communicating thousands of Medicare options to millions of people is complicated. SG360° has decades of expertise to lower your cost to acquire new members, and help smooth out the rough spots.
In 2023, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite economic uncertainty and an increased cost of acquisition. For all direct-to-consumer brands, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectations.
New postage increases are coming July 9, 2023. Get the details and tips on how to optimize your spend and protect your ROI.
Readers who interact physically with direct mail build stronger emotional connections to brands. The numerous options direct mail offers for exploration can surprise and delight readers in ways that digital marketing can’t… touch.
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