InformedDM™
42 million people want to see what you are mailing them... before it arrives.
That’s how many subscribers USPS Informed Delivery has. Participating in this free program, direct mailers can earn a postal discount of 4% for qualifying pieces during the USPS 2022 Informed Delivery promotion.
Subscribers get daily email alerts from the USPS showing what will arrive in their mailbox.
For free, mailers can include call-to-action links and color ride-along images in the email.
Before your offer is even in customer hands, drive engagement using:
- General marketing campaigns
- RetargetingDM™
- Contests
- Event enrollment
- Support-generation programs
- First-come, first-served offers
With InformedDM™, SG360° enables mailers to seamlessly execute campaign versioning.
We provide the first five versions at no additional cost, plus metrics on campaign performance, including email opens and click-through rates.
Not only is InformedDM a way to create or cement brand awareness, it adds an additional touchpoint to your marketing arsenal. Most importantly, it accelerates engagement among those proactively interested in their daily mail content. Currently, 13% of B2C marketers are using Informed Delivery advertising to connect with their target audiences. That number is expected to grow as the subscriber-base grows.
The InformedDM process
