Telecom
Hyper-targeted strategies for a lower cost per connect
Whether you are offering cell, cable, streaming, satellite—or some combinations thereof, SG360° has proven, data-driven strategies, that employ the outsized responsive power of direct mail to increase audience engagement and grow conversions.
The first task for telecoms, including multi-system operators (MSOs), is finding new prospective subscribers.
The second is enticing them to your offering over your competition's. We can help with both.
We employ a number of analytical tools and proprietary data methodologies to locate prospects and score them on their likelihood to convert. These include omnichannel strategies like signal analysis to identify consumers who are, or will soon be, in-market for your products.
Our versatile production platform is uniquely equipped to quickly and economically turn that data into hyper-targeted mailers at scale. We are equally effective at executing test campaigns to find the best control package as we are at full deployments in the millions.
Our structural design experts are constantly evolving what direct mail is and what it can do. Over the years, they have created innovative physical attachments that increase responses. Many interactive mailers can be produced in a cost-effective single pass of the press. More complex concepts are executed equally well via our hybrid solutions.
Our capabilities enable us to be responsive to your needs, such as having to communicate with customers on time-sensitive issues like pricing adjustments or service enhancements. All of this is done with a focus on getting your offers delivered as economically as possible.
Our rigorous data security standards, coupled with stringent physical plant security protocols, provide assurance that your customer data and campaign materials are safe and secure.
