The Future of Direct Mail 2023
Our singular focus at SG360° is improving the performance of our clients’ addressable media campaigns. As such, we conduct annual market research to gain direct mail insights from both marketers and consumers.
This year's data was collected in March 2023, from 427 B2C marketing leaders who use direct mail in their brand campaigns, and 1,257 consumers across all generations.
We wanted to understand from all possible perspectives:
- how consumers view and respond to marketing mail,
- what challenges and successes direct mailers have within their marketing mix, and
- what results direct mailers are seeing.
SG360°’s The Future of Direct Mail 2023 is now available for download.
The research revealed several powerful insights
- Direct mail is a marketing staple that keeps pace with shifts in audience preferences.
- Mailers are missing significant savings opportunities due to lack of knowledge and poor support.
- Robust data is essential to marketing performance with a direct link between data quality and campaign results.
