Online Financial Lending

10.9% response rate

The financial institution needed to drive additional loan and refinancing applications. Visitors were leaving their website without providing a means for the lender to follow up.

Solution: daily postcard program

To capture prospects while they were still in decision-making mode, website visitor data was extracted daily. The always-on program drove visitors back to the website to engage them in such a way that they would provide their information.

The program yielded a 10.9% response rate. In addition, 45% of returning visitors took 5 or more actions on the website.

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