Home Décor Retargeting

12.5x return on ad spend

This ecommerce home and garden décor retailer wanted to identify website visitors who were browsing specific categories and were highly engaged, but left without making a purchase.

Solution: direct mail retargeting with postcards

By tracking website visitors and matching them to home addresses, postcards sent in a timely fashion engaged the visitors based on the category they viewed. The call to action was therefore highly-individualized.

The result was a 4.46% response rate. At $9.39 revenue per piece, the retailer achieved a 12.52x ROAS.

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