We put the program on our four-color, high-speed variable inkjet web inline press, where the mailers were printed, folded, cut and perforated in one pass, coming off the press ready to enter the mail stream. In addition, we:
… and an increase in incremental customer spend 250% above projections. With 50% reduction in manual steps and increased throughput, the retailer was able to increase the volume of their mailings 400%. They were also able to expand coupon selection from hundreds per month to over 10,000.