Broad Assortment Retailer

Production and cost efficiencies enabled a 20% increase in monthly distribution

The retailer had a successful personalized coupon program to drive repeat store traffic, but the three-week production cycle made execution difficult.

SG360° reduced cycle time and created efficiencies in two key areas.

  1. We enlisted our intelligent proofing technology to digitize their proofs and identify the minimum number of combinations to ensure that each offer was featured for proofing.
  2. We ran the program on a four-color inline web press that eliminated the need for plate changes and batch segmentation.

Production and cost efficiencies enabled a 20% increase in monthly distribution.

  • Cut production cycle time by almost half (45%)
  • Reduced the number of proofs per cycle from hundreds to 50-75

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