USPS 2025 Postage Rate Increase: How to Cut Mailing Costs and Keep ROI High

The USPS July 2025 Marketing Mail rate increase has impacted direct mail budgets nationwide. But there are ways to lower postage costs, improve delivery times, and maintain campaign performance.

In this 20-minute expert panel replay, sg360° postal strategists reveal proven tactics to help you save on postage without sacrificing results.

What You’ll Learn:

Cost-Saving Strategies Covered in the Replay:

• Commingling for Lower Per-Piece Costs – How combining mail streams reduces rates and improves efficiency
• SCF Dropshipping – Why mailing closer to your audience speeds delivery and saves money
• USPS Promotional Discounts – How to qualify for programs that reduce postage costs
• Smarter Audience Targeting – Cut waste and boost ROI with precision targeting

Why Watch This Webinar Replay?

Our postal experts work with some of the largest B2C brands in the country, managing millions of mail pieces each year. In this replay, they share real-world insights you can apply immediately to offset the USPS 2025 rate hike and improve direct mail ROI.

Resources for Mitigating Your Postage

The helpful resources for mitigating your postage and protecting your ROI that were mentioned at the end of the video are available here >>>

Need a New Strategy? Request a Consultation

Looking for ways to reduce direct mail costs after the USPS 2025 postage rate increase? Whether you’re considering SCF dropshipping, commingling, or qualifying for USPS mailing promotions, sg360° can help you develop a strategy that keeps your campaigns cost-effective and results-driven.