The 2025 USPS Integrated Technology Promotion offers direct marketers a postage discount for integrating leading digital tools with traditional direct mail campaigns. If you’re looking to increase audience engagement, adding an innovative touch to your promotions can enhance your marketing strategy while providing measurable benefits.
Here’s everything you need to know to get started.
To qualify, your direct mail campaigns must include at least one approved technology. There’s a wide range of technologies to choose from, including:
What is the USPS Integrated Technology Promotion?
This promotion replaces the previous Emerging Advanced Technology program and focuses on encouraging mailers to incorporate digital technologies to increase the value and engagement of direct mail. By leveraging tools like artificial intelligence (AI), near field communications (NFC), augmented reality (AR), voice assistants, and more, you can create memorable customer experiences that bridge offline and online marketing channels. Eligible campaigns receive a 3% postage discount. You will also have the option to layer on the 2025 Informed Delivery add on promotion and/or the 2025 Sustainability add on promotion to receive a total postage discount of 5%.Eligibility and Requirements
To qualify, your direct mail campaigns must include at least one approved technology. There’s a wide range of technologies to choose from, including:
- Artificial Intelligence (AI): Use AI tools to generate copy or images for your mail pieces. Ensure you document the AI prompts and outputs for program approval.
- Voice Assistant Integration: Include clear voice commands that activate specific actions, such as visiting your e-commerce site or learning more about a product.
- Mobile Shopping: Include QR codes or other triggers that lead to mobile-optimized shopping experiences where users can make purchases.
- Near Field Communication (NFC): Embed NFC chips into your mail to trigger actions like website launches or video playback.
- Augmented Reality (AR): Create interactive 3D experiences. For example, a QR code on your mailer could allow customers to visualize furniture in their home.
- Virtual Reality (VR): Deliver fully immersive experiences via goggles or headsets, perfect for showcasing new product features or virtual store tours.
- Video in Print: Incorporate video screens, translucent video overlays, or shoppable videos directly into your mailer.
- Mixed Reality (MR): Use headsets or goggles to blend physical and virtual spaces, such as overlaying product information onto a real-world environment.
Eligible mail types include:
- USPS Marketing Mail letters and flats
- Nonprofit USPS Marketing Mail letters and flats
- First-Class Mail letters, cards, and flats
USPS Integrated Technology Promotion: Important Dates
- Registration is underway NOW and ends December 31, 2025
- Promotion Period: January 1, 2025, to December 31, 2025
Your Next Steps
The first step to capitalizing on the USPS Integrated Technology Promotion is working with your direct mail provider to submit samples of your mail pieces for USPS approval. This will ensure your technology meets the criteria to receive the postage discount. Next, you need to enroll in the promotion through the USPS Business Customer Gateway. The enrollment process asks for details on your chosen technology and overall campaign and also requires you to create a CRID (Customer Registration ID).Critical Note
It’s important to point out that there have been several changes to the 2025 Integrated Technology Promotion compared to previous years. Even our most experienced clients have questions on implementing the program this year. If you are an SG360° client, or you are considering becoming one, I encourage you to request a 15-20 minute free consultation to ensure you are adhering to all eligibility requirements to qualify for the discount(s).Why Take Advantage of the Integrated Technology Promotion?
The goal of the Integrated Technology Promotion is to inspire direct mailers to enhance the value of their mail pieces and elevate the recipient experience by incorporating innovative technologies. By participating you gain:- Enhanced Customer Engagement: Tools like AR and NFC add interactivity and novelty to your mail campaigns.
- Seamless Online Integration: Shoppable videos and mobile shopping links bridge the gap between offline and online shopping.
- Improved ROI: Technology that encourages engagement and makes it easy for recipients to respond leads to cost-effective campaigns with increased RoAS.
Please note, there have been several changes to the 2025 Informed Delivery program; this is no longer a stand-alone promotion. Be sure to discuss with your direct mail representative, or use the form below to request a consultation.
Free Consultation
USPS postage discounts are more complex than ever this year. Request a consultation with a postage expert to ensure you qualify and maximize your savings.
