William Anderson - Direct Mail | sg360°

USPS TSI Promotion Video

Here’s a clear look at the 2026 USPS Tactile, Sensory & Interactive Promotion and what it actually takes to qualify.

William Anderson January 6, 2026

2026 USPS TSI Promotion: What Qualifies, How to Apply, and Why It Matters

Direct mail works best when people physically interact with it. That’s the idea behind the USPS TSI Promotion. It’s also why this promotion has been one of the most popular USPS incentives for nearly a decade.

William Anderson December 29, 2025

2026 USPS Catalog Insights Promotion

USPS Catalog Insights Promotion: Boost engagement with booklets that enhance product visibility and drive stronger response for both loyal and new customers.

William Anderson November 21, 2025

USPS Catalog Insights Promotion Video

USPS promotions expert William Anderson shares tips for taking advantage of the USPS Catalog Insights promo.

William Anderson November 20, 2025

2026 USPS Postal Promotions Registration is Underway

Registration periods for several of the 2026 USPS Postal Promotions have begun. These promotions present a meaningful postage savings for direct-mail marketers. Since many programs require upfront planning, now is a great time to schedule your free consultation with an sg360° postage expert.

William Anderson November 19, 2025

Why Commingling and USPS Postal Promotions Cannot Be Ignored

Cutting Postage Costs in 2025: Why Commingling and USPS Postal Promotions Cannot Be Ignored William Anderson, Director of Structural Design

William Anderson August 15, 2025

Coins in glass jars representing savings and effective mailing strategies.

Keeping ROI Intact While Postage is Going Up

The July 2025 USPS postage increase is a challenge, but also an opportunity. By improving mail design, using commingling, tapping into USPS promotions, and refining targeting, marketers can control costs and boost the performance of direct mail campaigns.

William Anderson July 11, 2025