Meet William Anderson Director of Structural Design
"A happy accident"
That is how Bill Anderson, Director of Structural Design at SG360°, describes his entry into the world of direct mail.
With a background in fine arts and design, Bill intended to pursue a career at a large ad agency but found his true calling in the unique field of print design.
With over 15-years of experience at SG360°, Bill leads a team dedicated to format evaluation and ideation, helping clients create efficient and innovative direct mail formats. His expertise ensures that designs not only meet production and postal regulations but also stand out creatively.
According to Bill, “Designing a direct mail piece is about more than just the creative design; getting the format right is critical. The messaging of the piece is what ultimately sells the product, but it’s the format that drives the initial engagement. And getting that format efficiently produced is what’s crucial to its overall performance.”
Bill is inspired by the ever-evolving nature of design and the opportunity to blend creativity with functionality. His passion lies in finding cost-effective solutions that enhance both the aesthetic appeal and operational efficiency of direct mail pieces.