StreamingDM™
41% of B2C marketers report they are already using streaming media to reach their customers.
StreamingDM* pairs the 5%-9% response rate of direct mail with CCTV, OTV, Youtube, podcast and streaming music advertising. Strategically combining these two powerhouse channels averages a 26% increase in responses over direct mail alone.
78% of U.S. households have video on demand subscriptions.
When you add in the popularity of podcasts and music streaming, that’s a lot of eyes and ears across entertainment content waiting to receive your offers.
In a 2021 survey, 69% of B2C marketers report they are either already using streaming media to reach their customers, or wish they were.
Programmatic ad buys to your target individuals build anticipation for your product or service. Follow up with a personalized offer via direct mail.
- Generate targeted awareness with repeat touchpoints
- Leverage existing audio/video assets, or
- We’ll help you create new content
The StreamingDM process
*StreamingDM is a trademark of Pragmatic Communications, LP
