RetargetingDM™
As of January 2021, ecommerce has seen its highest conversion rate in seven years, at 1.94%.
That’s great, but why leave the other 98% of buyers that indicated interest to make a purchase elsewhere, or not at all? Depending on industry, direct mail retargeting yields a return of four to 35 times(!) ad spend for Fortune 1000 brands.
Email fatigue and digital ad blindness continue to erode the effectiveness of digital retargeting efforts.
Break through the resistance barrier by integrating direct mail into your digital retargeting cadence. Whether you are new to retargeting or a seasoned pro, adding direct mail helps re-engage likely buyers (prospects and customers) who have recently failed to convert. When added to an existing digital retargeting campaign, direct mail retargeting delivers sales results of more than 2x email retargeting alone.
High-speed digital printing delivers a physical reminder of your products/services within days of their activity.
Use RetargetingDM with several scenarios, including:
- Website visitors—known and anonymous
- Abandoned online shopping carts
- Physical location visitors—known and anonymous
- Email un-subscribers
Connect with the most likely buyers from any list by using the latest and greatest in marketing technologies.
Address Append |
1st Party Cookie |
Location Signals |
Our most affordable RetargetingDM product is the EconoCard™. This traditional-sized postcard uses hyper-targeted data to create individually relevant offers without involving press changes that cost time and money.
EconoCard advantages:
- Individually customize copy, image, and offers
- Mails within days of receipt of your data
- No minimum quantities
- Pricing tailored to your budget
RetargetingDM is an effective solution for nearly any industry, including:
General Merchandise
12.4 Return on Ad Spend
5.1% Response Rate
Automotive
10.7 Return on Ad Spend
2.8% Response Rate
Apparel
14.2 Return on Ad Spend
6.2% Response Rate
Travel & Leisure
33.6 Return on Ad Spend
.6% Response Rate
Health & Beauty
5.9 Return on Ad Spend
1.6% Response Rate
