Send More than Mail. Send a Brand Experience

Upgrade your campaign with sg360°'s premium, tactile PROCARDTM that builds trust, credibility, and stronger emotional connections.

You don’t want prospects to just notice your brand; you want them to experience and engage.
 
sg360°’s PROCARDTM is a durable, personalized, and high-impact card format engineered to grab attention, spark action, and drive lasting brand engagement.

How sg360°‘s PROCARDTM Influences Recipient Response Rates

  • Best Industry Open Rates: Dimensional mailings, aka “bulky mail”, such as is used with sg360°’s PROCARD, receive the highest response rates among common direct mail types and earn higher ROIs that offset any cost increase.
      
  • Authority and Brand Perception: sg360°’s PROCARD conveys authority and a high-quality brand image, which enhances trust and perceived credibility. The heavier mail package and premium-weight card feel more important, secure, and worthy of attention, leading to stronger brand perception and higher response rates.
      
  • Tactile Impact and Emotional Engagement: The physical engagement with the sg360° PROCARD creates a sensory experience that evokes positive emotions and emotional connection. This tactile experience stimulates the senses, encouraging recipients to spend more time with the mail piece and process its message more deeply, leading to improved brand recall, higher response rates, and greater customer loyalty.

 

Why sg360° PROCARDTM Matters for Direct Mail Marketers

In an increasingly digital world, direct mail with tactile, high-value elements like PROCARD™ bridges the physical and emotional gap, creating mail that gets opened, remembered, and acted upon. Marketers looking to boost ROI, brand credibility, and consumer trust can benefit from incorporating this high-impact format into their campaigns.

sg360° PROCARD™ Key Benefits

  1. Elevated Perceived Value
  • The weight and durability of a PROCARD signal quality, credibility, and importance, which makes recipients take the mailing more seriously and more likely to engage.
  • Cards inherently feel premium and are kept longer, increasing brand visibility and lifetime value of the offer.

 

  1. Stronger Emotional and Sensory Connection
  • Tactile experiences, like those created by heavier or laminated cards, stimulate more of the brain, creating stronger emotional and cognitive engagement.
  • These physical interactions activate the endowment effect, making recipients feel more ownership and increasing response rates.

 

  1. Higher Engagement and Response Rates
  • Research shows dimensional mail (like cards) generates the highest response rates of all mail formats, far exceeding those of postcards or letters.
  • Heavier, larger, and more unique formats like PROCARD stand out in the mailbox and are nearly always opened.
  1. Versatile Marketing Applications
  • PROCARDs can serve as coupons, membership IDs, bounce-back offers, loyalty cards, and personalized promotions, tailored to the audience’s lifestyle and interests.
  • Fully customizable in shape, coating, and personalization, they create more engaging and brand-consistent campaigns.

 

  1. Practical and Portable
  • Recipients are more likely to keep and carry cards, enabling ongoing interaction with your brand.
  • PROCARD is especially useful for time-sensitive or location-based promotions.

 

  1. Built for Durability and Longevity
  • sg360° PROCARDs are laminated, tear-resistant, and built to last, ideal for campaigns where the offer needs to persist in the recipient’s hands over time.

PROCARD™ Features at a Glance

  • Produced 100% inline for speed and efficiency
  • Multiple thickness options to reflect a premium brand image
  • Durable, tear-resistant laminate coating, built to last
  • Aqueous, soft-touch, or UV finish options
  • Custom shapes (star, dinosaur, chair—you name it!)
  • Fully customized and personalized, every card, front and back
  • Can include unique offers, trackable codes, or personalized messages
  • Ideal for promotions, loyalty programs, coupons, IDs, and more
  • Gets kept, carried, and reused, keeping your brand top-of-mind

 

See the Difference for Yourself

When you need your direct mail to increase emotional connection, convey premium value, increase brand recall, leave a lasting impression, and achieve higher response rates, the sg360° PROCARD™ delivers.

Want to explore how PROCARD™ can elevate your next campaign?
[Schedule a Consultation] or [Request a Sample Kit]