Intent-Based Direct Mail Campaign Checklist

10 Essentials for Smarter Intent-Based Campaigns

When consumers respond to direct mail, it’s often because they’re already in the market. This checklist ensures your campaign strategy aligns with real-time intent to drive higher engagement, conversion, and ROI.

Use this checklist to assess your readiness before launching your next data-powered direct mail campaign.

🔍 1. Tap Into Real-Time Buyer Signals

🎯 2. Align Targeting with Funnel Stage

📬 3. Trigger Mail Based on Online Behaviors

📢 4. Coordinate Mail with Digital Retargeting

🧠 5. Lead with Value, Not Just Branding

🚀 6. Personalize with Purpose

💡 7. Simplify the Call to Action

🔁 8. Automate Post-Mail Engagement

📈 9. Implement Advanced Attribution

📊 10. Close the Loop for Optimization

📊 Your Intent-Based Campaign Score

Score: 0 / 20 Completed