Direct Mail Strategy - Direct Mail | sg360°

Emotion in Motion: Leveraging the Physicality of Paper

Readers who interact physically with direct mail build stronger emotional connections to brands. The numerous options direct mail offers for exploration can surprise and delight readers in ways that digital marketing can’t… touch.

Michael McCormick February 13, 2023

Preparing for January 2023 Postal Rates

2023 postage increases are coming. Start taking action now to optimize your spend and protect your ROI.

Michael McCormick December 22, 2022

Multisensory Marketing: Saving Dollars with Scents in 2023

Scented mail is a powerful multisensory marketing tool. Direct mailers can start 2023 saving on their postage by deploying it.

Michael McCormick November 10, 2022

October 2022 Direct Mail Paper Market Status

Here are the latest developments impacting the very fluid paper market for direct mailers, and a view into the paper outlook for 2023.

Michael McCormick October 20, 2022

4. Personalized direct mail piece with targeted marketing messages on a USPS marketing envelope.

4 Ways to Master Relationship Building for Donor Acquisition

There’s so much to remember in order to optimize your funding appeal campaign, and sometimes the relationship with the donor gets accidentally de-prioritized. These four relationship-building tactics make a measurable difference in your results.

SG360 October 11, 2022

Paper Shortage 2022: Relief and Weathering the Storm

Paper shortages look to be around for a while. Here are 5 tips to actively address the situation.

Michael McCormick August 1, 2022

Medicare AEP marketing is made easier with smarter data, compliant workflows, and coordinated channels.

How to Simplify Medicare AEP Marketing with Direct Mail

Accurately communicating thousands of Medicare options to millions of people is complicated. sg360° has decades of expertise to help smooth out the rough spots.

Michael McCormick April 26, 2022

Stories are 22 times more memorable than facts

Amplify Your Marketing ROI with Storytelling and Direct Mail

People buy from companies they feel connected to, making establishing an emotional connection with your audience critical to your brand’s success. Here’s how the most successful brands use storytelling with direct mail design to create that connection.

SG360 November 13, 2020