Life Insurance

While reducing cycle time and production cost, the new format increased response rate.

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For this life insurance provider, direct mail serves as the backbone of their acquisition strategy, supported by continuous testing to ensure they get the most out of their efforts. In one test, they sought to reduce the cost and production time of the control package.

Test: Change the envelope to a closed end mailer.

SG360° changed the package outer envelope from a #10 window to a #10 closed end mailer to:

  • Produce the entire package in one press pass
  • Include 1:1 personalization of all text and images
  • Print in postal sequence

The package exited the press ready to enter the mail stream.

The insurance provider eliminated one full week of production time.

Not only did production costs decrease 30%, but the new format outperformed the window envelope control in response rates.

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