Changing the outer envelope from a #10 window to a #10 closed end mailer allowed for production of the entire package on one web inline press in one pass. This was inclusive of 1:1 personalization with variable imaging on each component. In addition, we set up the data to print in postal sequence, so the order came off the press ready to enter the mail stream.
Not only did production costs decrease 30%, but the new format outperformed the window envelope control in response rates.
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