Home Improvement

30 times return on ad spend

This home improvement broker and installation company needed to find a new scalable channel to acquire home renovation customers and lower their acquisition cost.

Turnkey direct mail retargeting yields 30:1 ROAS.

The company launched a postcard retargeting program to market to high-intent website visitors, personalized at the product category level.

Based on the company’s success with the program, they rolled it out to two brands under their company umbrella.

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