Home Goods Retailer

$400,000 savings in first six months of commingling

Without brick and mortar locations, this retailer relies heavily on marketing to bring customers to their website. They wanted to scale the volume and frequency of their direct mail, while maintaining strict channel-derived ROI measurements.

SG360° applied a commingling strategy based on in-home date.

Having completed format testing, the next step for savings was to leverage postal optimization. In the first six months using this commingling strategy, the retailer achieved $400,000 in postal savings while scaling their program.

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