Home Furnishings

Prospects gained were 95% unique compared to traditional sources of customers.

This home furnishings brand struggled to find new sources of customers. They needed to drive greater demand from the consumers visiting their website.

Solution: direct mail retargeting with booklets

Using mini-catalogs featuring top products to highly qualified website visitors who failed to make a purchase, it was clear almost immediately that this is a powerful new source of customers for the retailer. The prospects were 95% unique to other list sources, and the program yielded 35% higher response rate compared to their traditional tactics.

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