Beauty Store Promo - SG360°

The test targeted proximate existing customers and new acquisition targets.

The letter and envelope format had a statically printed 6×9 flat card with an affixed promo card. Offers and unique promo codes were variable based on the audience.

The 65% ROI was well beyond client expectations.

Redemption rates for existing customers exceeded 8%, and new acquisition redemptions surpassed 1.2%.

Let's get started.

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