Health and Beauty

65% Return on Investment

This skin and haircare brand wanted to attract existing online customers and acquisition targets to their newest brick and mortar store location and decided to test direct mail as the means to do so.

The test targeted proximate existing customers and new acquisition targets.

The letter and envelope format had a statically printed 6×9 flat card with an affixed promo card. Offers and unique promo codes were variable based on the audience.

The 65% ROI was well beyond client expectations.

Redemption rates for existing customers exceeded 8%, and new acquisition redemptions surpassed 1.2%.

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