Financial Lender

30% increase in loan conversions thanks to minor format change

This financial lender struggled with stagnating response rates to their existing monthly acquisition mailing, despite it being a time of accelerating consumer lending.

We tested the addition of a non-embossed two-ply paper card to their offer letter.

The revised design was sent to their pre-qualified, unsecured personal loan segment for a three-month period. The results were compared to that segment’s results that same period the prior year.

The results were nearly immediate, and surpassed expectations.

In the first two months, the lender experienced a 30% lift in both response rate and loan conversions. Because of the swift and substantial results, the lender increased distribution of the new package to nearly 350,000 per month.

Let's get started.