Financial Lender

30% increase in loan conversions thanks to minor format change

This financial lender struggled with stagnating response rates to their existing monthly acquisition mailing, despite it being a time of accelerating consumer lending.

We tested the addition of a non-embossed two-ply paper card to their offer letter.

The revised design was sent to their pre-qualified, unsecured personal loan segment for a three-month period. The results were compared to that segment’s year-over-year performance.

The results were nearly immediate, and surpassed expectations.

In the first two months, the lender experienced a 30% lift in both response rate and loan conversions. Because of the swift and substantial results, the lender increased distribution of the new package to nearly 350,000 per month.

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