This was exacerbated by the limited functionality of the retailer’s signage portal. The creative team worked each program from scratch, making the frequent last-minute changes to details crippling, creating rush fees and expedited shipping.
Template functionality enabled advanced design, automated with each store’s specifications.
They simply uploaded their distribution list and the materials were printed, kitted, and distributed according to each store’s specifications.
Time spent creating and managing in-store sign kits decreased 36%. Plus, simplifying the process has significantly reduced rush production fees and expedited shipping costs while ensuring the right materials arrive in-store on time for each promotion.
The retailer was so pleased, they transitioned over in-store signage for their sister brand, and reduced their signage staff by two-thirds.