Home Furnishings

$4 million in incremental sales

This specialty retailer was challenged with highly engaged but anonymous website visitors failing to convert online.

Goal: Drive these anonymous individuals to brick and mortar retail locations.

Site visitors who showed strong intent-to-purchase characteristics were targeted with a direct mail postcard program. These cards listed the three closest showrooms to the recipient’s address, offering in-person customer experiences.

Sales rose incrementally $4 million within two months.

As a result of these targeted, location-driven messages, the brand realized sales well in excess of what they could normally expect from a regular in-store promotion.

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